Brands
Garden Veggie Chips Bring Back Mini Hearts
Hain Celestial brand Garden Veggie Chips reintroduced its limited-time, heart-shaped Mini Hearts in time for Valentine’s Day. These gluten-free snacks come in individually wrapped portions designed for sharing and lunchboxes. Made with vegetable ingredients and colored using natural sources, the chips offer lower fat than traditional potato chips and avoid artificial flavors and preservatives. They are available at Target and Walmart.
Companies
Redkine Showcases Gluten-Free Indian Snacks
At Indus Food 2026 in Greater Noida, India, Redkine Enterprises presented nearly 40 gluten-free snack products aimed at health-focused consumers. Founder Nita Mehta highlighted roasted formats made with minimal oil, including makhana varieties and savory chips designed for everyday snacking. It was Redkine’s first appearance at Indus Food, an event that underscores India’s growing role in global BFY snacking.
Granarolo Brings Cheese Crisps To Market
Italian dairy company Granarolo is launching Granarolo Cheese Crisps, an oven-baked snack made from aged Italian cheese and positioned as a protein-forward option for everyday snacking. They are available in Classic, Cheddar and Pizza flavors. The products use real cheese and follow a clean-label approach, with vegetarian formulations and select varieties that are gluten- or lactose-free.
Wellinus Targets Clean-Label US Snacks
Korea’s The Honest Farmer Co Ltd enters the US market with Wellinus, an export-only snack brand focused on grain-based chips. The debut product, Black Barley Brown Rice Chips, uses Korean-grown black barley and brown rice. The company highlights attributes such as no added sugar, sodium or trans-fat as it targets health-focused and specialty retailers. Wellinus first appeared at the LA Korean Festival and is preparing broader distribution through US health food channels and online platforms.
Tooru’s BFY Strategy
Tooru plc’s Purely and Pulsin brands are both active in plant-based and functional snacking. Purely focuses on simply formulated plantain snacks sourced transparently and Pulsin spans protein bars, keto options, brownies and powders. Together they give Tooru a strong presence in high-growth BFY categories across retail, independents and D2C. Tooru continues to expand its plant-based, gluten-free and wellness-oriented portfolio with a long-term brand-building approach. Pulsin, for example, is preparing the launch of Thrive, a line aimed at gut health, brain health, and everyday wellness, reflecting rising interest in function-led snacks.
Consumers
New US Dietary Guidelines Shift Focus
The US Department of Health and Human Services and the USDA released updated Dietary Guidelines for Americans for 2025–2030, emphasizing protein, healthy fats, fruits, vegetables and whole grains. It recommends reducing added sugars, refined carbohydrates and highly processed foods, while encouraging protein from animal and plant sources. It also advises increasing fiber-rich whole grains and limiting sweetened foods and beverages. Officials framed the update as a return to whole, nutrient-dense foods and a shift away from carb-heavy approaches.
Women Drive Surge In Protein Snacks
Women are increasingly shaping the protein snack market as strength training, weight management and everyday wellness gain traction. Once associated with niche fitness users, protein-forward snacks now include chicken chips, popcorn and other familiar formats enhanced with added protein. Brands such as Wilde report that more than 70% of their customers are women, drawn to clean ingredients, convenient packaging and whole protein sources. Social media, GLP-1 weight-loss medications and a broader focus on metabolic health are accelerating interest.
Market News
Go Raw Changes Hands As Growth Continues
Seed-based snack brand Go Raw is now owned by USK Capital following a growth-focused ownership period under Juggernaut Capital Partners. During that time, Go Raw more than doubled revenue, expanded national distribution and broadened its product lineup while maintaining its organic and plant-based positioning. Go Raw is known for sprouted seed snacks, granola and clusters made with minimal processing and clean-label ingredients. They are vegan, USDA-Certified Organic and Non-GMO Project Verified.
Research & Insights
Healthy Snacks Market To Exceed $208B In 10 Years
The global healthy snacks market continues to expand as consumers seek convenient foods with clearer nutritional benefits. Vantage Market Research estimates the market reached $106.5 billion in 2024 and could grow to $207.8 billion by 2035, driven by a projected 6.27% CAGR. Demand reflects rising interest in products lower in added sugar and artificial ingredients, and higher in protein, fiber and whole grains. Core categories include nuts, seeds, whole-grain crackers, vegetable-based snacks and protein-forward formats. Millennials, Gen Z, busy professionals and families play a major role in shaping demand. The report also highlights growing importance of e-commerce, direct-to-consumer sales and C-stores.
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