September 1, 2025
Companies
Quinn Debuts Filled Pretzel Sticks
BFY snack company Quinn launches gluten-free Filled Pretzel Sticks in Peanut Butter and Peanut Butter & Honey varieties. The new format features a crunchy baked shell with a creamy filling, delivering 3g of protein per serving with minimal sugar. Made with clean, “intentionally sourced” ingredients, the pretzels are free from gluten, dairy, corn, soy and GMOs. Quinn, a Certified B Corporation, emphasizes transparency and sustainable sourcing in its products. The pretzels combine salty-sweet flavor with convenient portioning, appealing to consumers looking for balanced, shareable snacks that avoid artificial ingredients.
Kellogg’s Commits To Removing Artificial Dyes
WK Kellogg Co. signed a binding agreement to eliminate petroleum-based artificial colors from all US cereals by 2027, becoming the first US food manufacturer to sign a legally binding Assurance of Voluntary Compliance. The deal follows legal challenges over misleading health claims. Reformulating cereals like Froot Loops and Frosted Flakes with plant-based colors will affect costs but may strengthen trust with health-conscious shoppers. Analysts note the decision sets a precedent, potentially pushing competitors toward similar action.
Nestlé JV Plans Plant Sales To Ecco
Cereal Partners Worldwide, the Nestlé–General Mills joint venture, is in talks to sell two breakfast cereal plants in France and the UK to Ecco Group. The potential disposal includes facilities at Itancourt, which makes products like Fitness and Crunch, and Bromborough, which produces Cheerios and private-label cereals. Both sites faced internal review due to declining cereal sales across Europe. CPW says protecting jobs is a priority as the industry faces structural shifts away from traditional cereals. The deal would expand Ecco’s role in European private-label supply.
TBH Leverages Snackification Trend With Clean-Label Veggie Chips
Indian brand TBH is expanding globally with vegetable-based snacks made using vacuum-cooking to retain nutrients and reduce oil by 50%. TBH addresses the rising snackification trend, offering gluten-free, additive-free snacks that support gut health and align with wellness goals. Its products, including Mix Veggie Chips, are designed to satisfy health-conscious consumers without compromising on taste.
Good Food Collective Pushes For Clearer Labels In Grocery Aisles
BFY snack brands like Quinn, LesserEvil and GoodPop formed the Good Food Collective to push for better transparency in food labelling. Their first major move was to submit a proposed alternative nutrition label to the FDA, aiming to highlight added sugars, sodium and saturated fat more clearly. With ambitions to grow to 30 members by 2025, the coalition offers BFY brands a platform to influence policy and drive consumer trust by making healthy choices easier to identify.
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