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Clean Food

Brand news and Market Developments

Brands

Utz Promotes Its 100th Anniversary With Deals, Discounts, Sweepstakes, Swag

The Hanover, Pa.-based snacks company that started on a mom-and-pop kitchen table a hundred years ago is celebrating the anniversary with an array of promotional activities and gimmicks. The company, for example, is inviting snack lovers to enter its online Blow Out The Candles sweepstakes, in which participants earn a chance to join the Utz Centennial Club and receive exclusive insight into new product releases, promotions, discounts, limited edition gear, and more. The sweepstakes closes on July 16.

Companies

Internal Nestlé Report Admits 60 Percent Of Its Mainstream Foods Are Unhealthy

The report, which excluded categories such as baby formula, pet food, coffee, and medical nutrition, said come categories of the foods and drinks included in the 60 percent “will never be healthy” no matter what changes are made. Nevertheless, the company has worked for years to improve the nutritional footprint of its products, reducing sugar and sodium content in its products, and adding ingredients such as whole grain, protein, fiber, and micronutrients. These efforts co-exist alongside a guiding company principle: a healthy diet means finding a balance between well-being and enjoyment. In other words, there must be room for indulgent foods, consumed in moderation.

Sixty Percent Of Its Mainstream Foods Are Unhealthy, Nestlé Admits

The report, which excluded categories such as baby formula, pet food, coffee, and medical nutrition, said come categories of the foods and drinks included in the 60 percent “will never be healthy” no matter what changes are made. Nevertheless, the company has worked for years to improve the nutritional footprint of its products, reducing sugar and sodium content in its products, and adding ingredients such as whole grain, protein, fiber, and micronutrients. These efforts co-exist alongside a guiding company principle: a healthy diet means finding a balance between well-being and enjoyment. In other words, there must be room for indulgent foods, consumed in moderation.

Freeze-Dried Fruits Offer Plenty Of Benefits To Snack, Baked Goods Makers

Because they meet consumer demands for clean label snacks and baked goods with pleasing taste and texture, freeze-dried fruits are a solid ingredient choice, according to natural ingredients supplier Paradise Fruits by Jahncke. Among the advantages offered by freeze-dried fruits: the free-flowing freeze-dried powders are easy to dose and therefore cost effective; they boost flavors and provide a natural colorant; they are low in moisture and do not impact other ingredients; they have a long shelf life; and they retain most of the nutritional benefits of fresh fruits, including vitamins, minerals and nutrients, and are low in sugar.

Consumers

Indian Consumers Increasingly Demand Clean-Label Snacks

“No additives or preservatives” is a number one claim associated with clean-label snacks in India. Clean-label snacks have grown from 11 percent of total snack launches in the 12 months to January 2017, to 19 percent between February 2020 and January 2021, according to Mintel. Moreover, as products with “free-from” claims on packages raise consumer awareness about specific ingredients to avoid, the demand for such formulations is likely will rise. Prior to the pandemic, hunger and energy were the key drivers of snacking, but not anymore. Today it's the search for comfort, stress-reduction, health benefits, and clean ingredients that moves consumers. The study conducted among 3,000 Indian adults shows how brands can emphasize naturalness and no “nasties” as a means to justify snacking and remove guilt.
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