Companies
Jackson’s Snacks Launches Its Biggest Prime Day Deal Yet
Jackson’s, an avocado oil-based snacks maker, is taking full advantage of Amazon Prime Day with deep discounts of up to 75% off on its popular variety packs. Known for seed oil-free, gluten-free and vegan-friendly options like sweet potato chips and veggie straws, the brand is expanding its online reach to meet rising demand. Jackson’s success stems from a clean-label mission inspired by a personal health journey, and it has scaled nationally with support from Shark Tank's Rohan Oza and a growing retailer list. Its Amazon storefront now drives discovery with convenient bundles tailored to health-conscious, on-the-go consumers.
Keya Snacks Brings Indian Flavors Mainstream
Keya Wingfield, founder of Keya Snacks, turned her homesickness into a clean-label innovation with the creation of Bombay chips. Developed from a proprietary Indian spice blend, the chips offer an accessible introduction to Indian flavors for US consumers. Scaling the product took nearly three years due to the challenges of working with fresh, variable spices sourced from Indian farmers. Wingfield prioritizes ingredient integrity, rejecting fillers and preservatives despite added production complexity and a shorter shelf life. She sees Indian flavors approaching a tipping point in US markets, similar to previous cuisine waves such as Asian and Mexican.
Consumers Demand Smarter, Healthier Snacks
Snacking is evolving into a $30 billion global trend shaped by health, convenience and sustainability. About 75% of shoppers now examine ingredient lists, pushing brands to offer snacks that are functional, flavorful and transparent. Clean labels, plant proteins, low sugar and gut-friendly ingredients are central to product development, meeting demand from health-conscious Gen Z and Millennial consumers. Regulatory pressures and rising public health costs also fuel reformulation. Companies like Balchem are exploring satiety-boosting snacks that pair indulgence with science, including GLP-1 companion snacks, as BFY snacks grow toward a projected $55 billion market by 2033.
LesserEvil Launches Clean-Label Cheese Puffs
LesserEvil introduced Cheezmos, a new line of cheese puffs made with organic avocado oil and real organic cheddar. Available in Cowboy Cheddar and Blazin’ Hot Cheddar, the snacks offer a nostalgic flavor experience without artificial dyes, preservatives or additives. The launch marks LesserEvil’s entry into a new snack category and supports its focus on clean-label, better-for-you products. Cheezmos will debut at Whole Foods Market in June, followed by a rollout to Kroger in September.
Research & Insights
State Of The Industry 2025 Report
This year’s State of the Industry Report includes insights on how brands are innovating to meet demand for BFY snacks. While overall snack sales stayed flat, BFY segments showed resilience and growth. Puffed and extruded snacks are gaining share with protein-forward seasonings, gluten-free bases like cassava and chickpeas, and spicy or nostalgic flavor profiles. Tortilla chip makers are leaning into clean labels, organic corn and co-branded flavor mashups. Chips are also seeing a shift, with avocado oil and sustainability features, like upcycled ingredients, driving consumer interest. Across categories, brands are reformulating to meet rising demand for health benefits, such as high protein, low sugar and clean ingredients, while still balancing indulgence, taste and snack-time rituals.
Bee Pollen Can Contribute To Functional Snacks
Polish researchers found that bee pollen can significantly boost the antioxidant and phenolic content of extruded potato snacks without compromising taste. A recent study found that adding up to 5% bee pollen increased health benefits by as much as 5.6 times compared to control snacks. Even after frying, nutrient levels remained substantially higher. The optimal formula included 3% multifloral bee pollen, which delivered the best taste and visual appeal. Bee pollen’s sustainability and functionality align well with clean-label trends, making it a promising ingredient for future BFY snack formulations targeting wellness-conscious consumers.
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