Brands
Jackson’s Veggie Straws Win Good Housekeeping Award Again
Jackson’s was named a winner in Good Housekeeping’s 2026 Snack Awards for its Sea Salt and Cheddar Super Veggie Straws in Avocado Oil, the brand’s third consecutive award in three years by the publication. Made with real vegetables and cooked in avocado oil, the straws are free from the top nine allergens and are non-GMO certified, vegan and kosher. They are available in Sea Salt, Cheddar and Ranch flavors. The brand is currently expanding nationally across retailers including Costco, Walmart, Target, Whole Foods and Sprouts.
Companies
M&S Only Range Signals Growing Demand For Simpler Ingredients
In the UK, Marks and Spencer’s Only Ingredients range, launched in March 2025, expanded to 32 SKUs spanning cereals and several other product categories. Relevant BFY examples include Only 1 Ingredient Corn Flakes, Only 3 Ingredients Bran Flakes, Avocado Oil Crisps with Sea Salt, and Multigrain Hoops. Nutritional scientists and clean-label brand founders say the range “helps normalise the conversation” around shorter ingredient lists and brings the trend further into mainstream retail. Critics note that some products lack the micronutrient fortification of standard equivalents.
IDIBELL Launches PowerPlats Healthy Snack Education Game
Spanish biomedical research institute IDIBELL created PowerPlats, a gamified card-based activity designed to help children and families in Catalonia make healthier snack choices. Aligned with the regional POICAT childhood obesity prevention program and developed in partnership with the L’Hospitalet City Council and the Integral Health Consortium, the game assigns health points to food groups and daily habits. Participants build a snack combination to maximize their score across categories such as vitality, growth and strength. A pilot took place at two community health centers in Torrassa and Collblanc this month.
Inlead Protein Loops Deliver 11g Protein With No Added Sugar
German functional food brand Inlead Nutrition launched Protein Loops, a hoop-shaped breakfast cereal available in Fruit and Cinnamon flavors. Each 30g serving contains 11g of protein, 9g of carbohydrates, 400mg of sugar and 106 calories, with no added sugar. Both varieties are vegan-friendly. Inlead Nutrition is a successor brand to Got7 Nutrition. With Protein Loops, it continues to enter new formats rather than expanding existing lines through additional flavors or line extensions.
Masa's Premium Tallow-Fried Chips Reach 500,000 Monthly Bags
Ancient Crunch's Masa brand, which sells organic corn tortilla chips fried in grass-fed beef tallow and finished with sea salt, now moves 500,000 bags a month at $13 per bag. Co-founders Steven Rofrano and Seth Goldstein launched Masa in July 2022 after spending $8,000 on an industrial fryer, tortilla chopper and pouch-sealing machine. The first batch sold out on day one. Erewhon became an early retail partner; within a few months, Masa was the store's top-selling chip. A potato chip joined the line-up last year and a popcorn offering is in development.
Innovations
Bold Flavors And Global Cues Drive Snack Growth
At the Sweets & Snacks Expo in Las Vegas, Circana's Sally Lyons Wyatt reported that core flavor snack sales rose 2.5% while "expanded snacking" flavors grew 8.5% year-over-year, with Tabasco-branded snack collaborations delivering around a 35% increase in dollar growth. Spins data showed pickle and sriracha flavors posted triple-digit dollar gains in the 52 weeks ending March 22, but more conventional flavors are still relevant in BFY innovation. Hawaii Host launched dill pickle and pineapple habanero macadamia nuts, using front-of-pack heat indicators to reduce trial barriers. Xaca Cantina introduced an organic corn tortilla chip with a mole roja containing more than 20 spices, cooked in avocado oil or grass-fed beef tallow. Smaller pack formats are delivering double- and triple-digit growth.
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